This class will assist participants with learning the basics of business selling. Fears associated with the sales process will be discussed and strategies to overcome this problem presented. Participants will have an introduction to the primary elements of a business with an effective sales team.
Sales is a Process not an Event: Foundations in Sales
• Understand the difference in features and benefits of sales products and how they drive sales
• Exposure to sales process and learn the basic steps and procedures to succeed in each step
• Learn about the primary sales channels and advantages and disadvantages of each channel
• Learn about three primary organizational sales strategies and the differentiator that each use to drive sales
This program is available for all Georgia small business owners. For more information, please contact: columbus@georgiasbdc.org or 706-569-2651.
How can you leverage this opportunity for your business? In this webinar, we will go over Facebook, Instagram, and YouTube and discuss why you might want to utilize each one, and highlight some tips and best practices. In addition to these platforms, we will run through a few alternative and emerging social media platforms that could work well for your brand.
Learning Objectives:
*Find out how customers are using social media and what they are looking for before purchasing
*Learn the basics of how to use Facebook, Instagram, and YouTube
*Understanding different social media platforms and which ones will benefit your business
Small Business Contracting with the Georgia Department of Transportation
Learn how to qualify with GDOT to become a Routine Maintenance Contractor. This session is facilitated by GDOT supportive services representatives. The informational objectives for small business owners:
Learn about the projects funded by Georgia’s H.B. 170
Meet the GDOT District EEO Review Officer
Meet the GDOT District 3 Engineer
Understand the Process to become eligible to apply for Maintenance Projects with GDOT
Learn how to Register with “Team Georgia Marketplace”
Learn about the Supportive Services available to DBEs, Small Businesses and Veterans on State Funded Projects
HR Checkup covers critical areas in Human Resources that businesses should focus on in preparation for recovery and as employees return to work. The webinar will cover eight key areas for small business owners to consider in order to strengthen HR processes. The key to successfully navigating any crisis is to plan and then to have a strategy in place for recovery. Join us as we discuss topics including employee classification, job descriptions and the importance of having defined policies and procedures.
Takeaways:
• Knowledge of HR areas to review as employees return to work
• Resources to assist with return to work processes
